Outreach Messaging for Kenja

Outreach Messaging for Kenja

In addition to determining our ICP, we've also been thinking about how to message our ICP to garner more insight from potential customer interviews. Using the Unusual Ventures playbook, we've crafted some example messages.

Message to E-Commerce Experts

We're planning to reach out to 10-20 experts over LinkedIn using the following message:

Hey there! We're Stanford students working on a startup. We help e-commerce companies integrate better AI search to improve conversion. We want to talk to experienced e-commerce experts like yourself to validate our approach and garner feedback. Would you be open to a 20-minute call? Thanks again!

Message to Consumers

We also plan to contact some consumers to validate whether our B2C approach makes sense. We may either run a survey or use a template like the one below:

Hey there! We're Stanford students working on a startup. We help people find and discover new products as easily as talking to a friend. We want to talk with different people to chat through our product and garner feedback on the online shopping process. Would you be open to a 20-minute chat? Thanks again!