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FREDERICK WILLIAM CELLARS

scmwine edited this page Mar 31, 2026 · 1 revision

Frederick William Cellars

Field Details
Owner/Winemaker Fred Scherrer
Address Santa Cruz, CA
Web Site https://www.frederickwilliamcellars.com/

Overview

Small artisanal producer of Santa Cruz Mountains wines. Fred Scherrer from Santa Cruz is the proprietor and winemaker.

Background

Fred Scherrer volunteered at Kathryn Kennedy Winery for two years, working with winemaker Marty Mathis before launching his own label.

Distribution

Wines offered direct to consumer via website and to select group of high-end restaurants and fine wine purveyors in San Francisco Bay Area and Las Vegas markets.

Restaurant placements:

  • Saison (San Francisco)
  • Joel Robuchon (MGM Grand, Las Vegas)
  • Picasso (Bellagio, Las Vegas)

Wines

Small-production wines from Santa Cruz Mountains vineyards.

Sources

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