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FREDERICK WILLIAM CELLARS
scmwine edited this page Mar 31, 2026
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1 revision
| Field | Details |
|---|---|
| Owner/Winemaker | Fred Scherrer |
| Address | Santa Cruz, CA |
| Web Site | https://www.frederickwilliamcellars.com/ |
Small artisanal producer of Santa Cruz Mountains wines. Fred Scherrer from Santa Cruz is the proprietor and winemaker.
Fred Scherrer volunteered at Kathryn Kennedy Winery for two years, working with winemaker Marty Mathis before launching his own label.
Wines offered direct to consumer via website and to select group of high-end restaurants and fine wine purveyors in San Francisco Bay Area and Las Vegas markets.
Restaurant placements:
- Saison (San Francisco)
- Joel Robuchon (MGM Grand, Las Vegas)
- Picasso (Bellagio, Las Vegas)
Small-production wines from Santa Cruz Mountains vineyards.